15 SECONDS! – It takes the average consumer less than 15 seconds to decide whether or not to further explore your website or move on.
Your website is a direct representation of your brand. If that site is not visually appealing, it is going to be a gut punch to your brand. An outdated site makes for a poor user experience, and could leave potential customers going elsewhere. If web design isn’t your specialty, it makes sense to hire a professional web designer. They can help your business run more efficiently, making sure you are utilizing the latest tools, saving you time and money!
A designer can also ensure that your website’s desktop and mobile experience are the utmost user-friendly experience. Remember, those first 15 seconds can make or break your company’s reputation.
How often should I update my website?
Websites can get easily outdated in a blink of an eye. They constantly need updating, whether it’s an event, product, photo, etc. How often do you buy a new phone or tablet? Websites should be thought about in the same manner, they age quickly. Depending on the business – an entire website revamp should be done every 2-3 years.
Here at Cape & Plymouth Business Media we build websites from the ground up, and will work on ongoing improvements. Our suggestion to any business that wants to come in and have us take over a site would be to start from scratch. We will use our tools and build your website in WordPress, a fully customizable platform.
Our wordpress web designers know the software like the back of their hand, along with their functionality and how they fully operate. As we partner with your business we can make your vision come to life.
Not quite sure WordPress has everything you need? The platform does offer a variety of plugins and widgets all organized around themes. Our goal is to feed you a visually beautiful site that is user friendly, and delivers results.
How can I help drive traffic to my website?
We want to get your customers (like drivers) from point A to point B, and point B being your website – every single time. No matter where they end up online, the goal is to funnel them to ONE location! Every single post, every product, every print item – should always have YOUR website URL. Traffic is HEAVY, and we’ve got to weave through. How do we get through all the noise, lights and stops? Put up your signals and let’s go!
TOP 10 website must haves:
- Contact Page
- Customer Testimonials (here at CPB Marketing testimonials are crucial and used in social posts, Google Business and much more).
- Clear description of what and who you are
- Mobile Navigation – Must be user friendly!
- FRESH content
- Style! A well thought out design goes a long way
- A well-written blog (and keep it updated)!
- Social media links
- About the team
- Helpful navigation
Other ways to INCREASE traffic:
Google Business Profile –
Maximizing your Google Business Profile, an optimized listing will help you rank on Google Maps and Search. Make sure you fill out your profile completely including your business category, photos, and get your reviews going. CHECK to make sure your information is accurate
Social Media Promotion –
From boosting your actual website through social media to making sure every post has your URL, this is crucial to driving traffic. If you aren’t too sure what to do here, it’s best to consult with a professional agency. When in doubt, add the LINK and get them where they need to go!
SEO (Search Engine Optimization) –
Here at CPB Media we have an SEO specialist on our team to ensure your business shoots right to the top! The most effective way to increase page traffic is all in your SEO strategy.
Write a blog –
Picking out the right topic is essential to a great blog. What would your potential customers want to read? Don’t be blog boring, or afraid to go a little out of your comfort zone.
You’ll want to pronote that blog post everywhere including social media and email newsletters to drive traffic. Using keywords will help your SEO ranking!
Not a writer? Hire a professional that will know the right topics and keywords to develop an effective blog.
Use Video –
It’s all in the short video! Reel them in, grab their attention and leave them wanting more. A promotional video could be linked, and shared to your Youtube or social media platforms, then linked to your website.
Is it informative? Does the video tell a story in the short timeframe? Does it convey your message?
What types of video? A video can be produced for all reasons, whether to promote your product, or to show a product in use. Maybe a behind the scenes look. Other popular videos include: how tos or walk throughs, which can be short and link directly to your site for more information.
Email Marketing –
Here at Cape & Plymouth Business Media we specialize in email marketing for our clients. Whether it be through Constant Contact or MailChimp. Newsletters are a great way to send out fresh content and point your customers to the right social and web pages.
End goal? Send them to your website for more information, product updates, latest blog, videos, photo galleries and much more!
What is the best platform to build my business website? –
When a business hires a marketing agency more often than not they’ll already have a standard platform they use. Here at Cape & Plymouth Business Media we build all of our sites off of WordPress as it is entirely customizable, and allows us to build almost any website we want. Really, at the end of the day it’s preference.