A new website can be thrilling or intimidating. It’s thrilling when designing that unique look, navigable tabs, securing reliable hosting services, among others. But it’s intimidating if you don’t have a well-defined strategy for bringing traffic to your website.
Just like every business, the core focus is bringing in more customers and retaining them through satisfaction. It’s pointless and a complete waste of time developing a website that will not get noticed or with no traffic.
Many people carry out detailed research before settling for specific products or services. It’s vital to make sure your website appears among the top search results to realize a quick or sustainable return on investment.
Promoting a website shouldn’t cost you tons of money, as some may think. You can create traffic or promote your website at a little cost or sometimes at no cost at all.
So how do you promote your new website?
1. Search Engine Optimization (SEO)
SEO involves designing your web content to rank among top search engine results. The higher the rank, the more users will come to your website.
You can do this at no cost but requires proper optimization of keywords with authoritative or engaging content.
Enhancing SEO makes your website appear closer to the top of the search results based on your specific keywords. Make sure you have a Google Business Listing and a link to your new website. Your website should have great content relevant to your local area and the services you provide, as well as be optimized for speed and mobile devices. Ask associations or people you sponsor to link to your new website. Make sure all your Social Channels, and online profiles also link to your new website.
2. Social Media
Social media is an easy way of reaching people out there with a simple message. However, a “Check out my new website” post it’s not enough. You stand to benefit more by ensuring your approach is user-centric.
A user-centric post focuses on showing your target audience how your new website benefits them, not just visiting it.
Also, utilize trending hashtags, especially on Twitter and Instagram. Write something fitting the hashtag and lead traffic to your site. Consider joining Facebook Groups relevant to both your geography (local area), to your Industry, and possibly also to the Industries you service. Don’t SPAM the Groups, participate, help answer questions, and then gently introduce your new site. Coming out of the gate promoting yourself could break the Group’s rules.
3. Post on LinkedIn
LinkedIn is one of the largest professional social networks making it a valuable publishing platform.
Write a short, compelling post with a link pointing people to your new website. It also improves your internal profile, especially if you have a large following. But remember to make it user-centric.
Such posts and a link boost traffic to your site.
A blog is a prime place to integrate SEO-optimized keywords. Make sure blog posts point or direct people to your web content.
You can add videos, graphics, and photos and encourage people to share posts mostly with links to your new site.
This strategy helps you build a dedicated following that returns for more.
Also, leave insightful comments on blogs you follow with your web link. It will get you noticed by other bloggers and readers.
5. Email Marketing
This is one of the most common tools of communication. You can direct and retain traffic through this approach.
Collect email addresses of potential or previous customers and share content like promotions, newsletters, discounts, and other reasonable information.
However, avoid spamming your potential traffic with unnecessary emails.
This is the largest video search engine. Make videos carrying your web content keywords.Ensure you make quality videos that will quickly appear in the “Up next” section for your target audience.
Don’t forget to put a link promoting your website in the videos.
7. Personal Email Your Customers and Closest Centers of Influence.
Have you ever identified your closest “centers of influence”. Those people around you who seem to know everyone? Make your shortlist and send them a personal email introducing them to the next website.
8. Email Signature
Including a little line in your email signature in Gmail (and don’t forget your phone!) is a great way to let people you communicate with that you have a newly launched website. Make sure you clearly spell the web address and write “Check out our newly designed website!”
With these strategies, your site’s traffic begins growing without much struggle or strain.