Strong online presence is essential for businesses to thrive. Many business choose SEO as their business strategy, as it is organic way to be found online consistently and for a long term. Unlike paid search which has to be boosted all the time in order to be seen, SEO can provide benefits for sometime after set up. Search Engine Optimization (SEO) plays a crucial role in ensuring your website is visible to potential customers when they search for relevant keywords.
Nowadays, many marketing companies (including us) offer one time SEO set up to put you right on track. A one-time SEO setup can provide a solid foundation for your online marketing efforts and help you jump-start your business.
What is a One-Time SEO Setup?
A one-time SEO setup involves a comprehensive analysis and optimization of your website to improve its search engine rankings. This typically includes:
- Keyword Research: Identifying the most relevant keywords and phrases that your target audience is likely to search for.
- On-Page Optimization: Optimizing your website’s content, structure, and HTML code (creating rich snippets) to make it more search engine-friendly.
- Technical SEO: Ensuring your website is technically sound and free from errors that can hinder its search engine visibility.
- Link Building: Acquiring high-quality backlinks from reputable websites to improve your website’s authority and credibility.
- Local SEO (if applicable): Optimizing your website for local search results if your business serves a specific geographic area. This can include local citations building.
- Blogging: Creating blog posts on the website can provide helpful content for your potential users, while allowing you to have extra content where you can focus on keywords.
Set up can take about 20 hours or so and it is good to implement it on website building stage, so content can be created with SEO in mind, as well as website structure, tags and more.
Benefits of a One-Time SEO Setup
Even if you didn’t created your website with SEO in mind, doing it later is still very advisable. While it takes time to see any SEO benefits, it will bring more permanent and desirable results.
- Increased Organic Traffic: By improving your website’s search engine rankings, you can attract more organic traffic from potential customers who are actively searching for your products or services.
- Improved Brand Visibility: A well-optimized website can help you establish your brand as a trusted authority in your industry. Remember, it takes seconds for users to like or dislike your website. High bounce rate will make website rank even lower and that’s why SEO and web design should go together.
- Higher Conversion Rates: Visitors who find your website through organic search are more likely to convert into customers, as they are already interested in what you have to offer.
- Long-Term ROI: While a one-time SEO setup requires an initial investment, the benefits can last for years. As your website continues to rank well in search results, you can enjoy a steady stream of organic traffic and conversions.
- Cost-Effective Marketing: Compared to paid advertising, SEO can be a more cost-effective way to reach your target audience. Once your website is optimized, you can continue to benefit from organic traffic without ongoing advertising costs.
Is a One-Time SEO Setup Right for Your Business?
A one-time SEO setup can be beneficial for businesses of all sizes, but it is particularly valuable for:
- New Businesses: A strong SEO foundation can help new businesses establish themselves quickly and gain a competitive edge. Especially when website is being build, it’s a great idea to keep SEO in mind to avoid costly changes later. Very often we have business owners coming to us with poorly made website which sometimes require whole site overhaul.
- Businesses with Limited Marketing Budgets: SEO can be a more affordable option than paid advertising for businesses with limited marketing budgets.
- Businesses Targeting a Local Audience: Local SEO can help businesses attract customers from their local area.
- Businesses Looking to Increase Online Sales: SEO can help you drive more traffic to your website and increase online sales.
While some competitive industries (legal, insurance) will require continuous effort to stay on top of the game, others will be just fine with single set up. It is still a good idea to monitor your rankings and take action if you notice any decline.
Some industries with low competition often rank high regardless of any marketing input. While rare, we all have seen some bad dive shop website (the only one in the area) or ugly specialty store website.
How to Choose the Right SEO Provider
When selecting an SEO provider, who can provide you with one time SEO setup, it’s important to consider the following factors:
- Experience and Expertise: Look for a provider with a proven track record of success in SEO.
- Transparency and Communication: Ensure that the provider is transparent about their methods and communicates regularly with you.
- Results-Oriented Approach: Choose a provider who is focused on delivering measurable results.
- Ethical Practices: Avoid providers who use unethical tactics such as black hat SEO.
Remember, while it is a great service, one time setup will only last so long. Google constantly issues new updates and major updates comes a few time in any given year. Any major update can take you website down and that will require extensive effort to bring it back. Plus, while you may do it once, your competitors may be providing continuous efforts, outranking you. We would recommend to check on your metrics and ranking once a month and do some changes and fixes at least once a year. Adding fresh content, replacing photos, blogging, fixing errors, adding backlinks and testimonials – all can help you to tay on top of the game.
By investing in a one-time SEO setup, you can give your business a significant boost and position yourself for long-term success in the competitive online marketplace.
Cape and Plymouth Business Marketing offers comprehensive marketing services, from one time SEO set up to reputation building, from web design to social media marketing. Contact us to evaluate your business goals and we will create a customized marketing plan.