WordPress SEO Optimization Tips Updated 2023

WordPress is a very common platform nowadays for the writing of articles. When people write articles, they often want to do it for visibility online. SEO, or search engine optimization, is a very important consideration when doing this. This is why it would help to have SEO optimization tips for people who are writing articles on WordPress and want them to be noticed by as many people as possible.

SEO is basically a strategy that website owners use in order to get more traffic to their pages. Basically, it involves creating content on a website that will optimize formatting and code that will make it easier for search engines to find your website, and thus drive more people to your website. The biggest source of traffic for the majority of websites is going to be search engines. Search engines, such as Google, will use algorithms to break pages in their places in result lists. However, you will need to optimize your content in order to have it rank highly in these lists.

The problem is that a lot of the time, SEO guides when it comes to WordPress are too technical for most people. It is a good idea to learn a little bit more about WordPress before you attempt to write with good SEO practices on this platform. The following is a list of tips that can help you create the highest-ranking website possible.

Check the Visibility Settings on the Site

There is a built-in option on WordPress that will allow you to hide your website from search engines. This, if you use it properly, will give you adequate time to work on your page before you are ready to make it public. However, you should make sure that you do not accidentally text the option, so that your website is actually unavailable to search engines when it is prepared. If you see that your website is not appearing in lists of search results, the first thing that you should do is make sure that you don’t have this option checked in WordPress. You just need to go to the admin area of your WordPress site and go to Settings, then Reading, then make sure the “Discourage search engines from indexing this site” box is unchecked under “Search Engine Visibility.”

Use SEO-Friendly URL Structures

SEO-friendly URLs involve words that explain the content of your web page. They are easy for both search engines and people to read. The user should be able to guess what the content is just by looking at the URL.

WWW versus Non-WWW

You will need to choose whether you want to use www or non-www in the URL of your site. It’s good to know that this actually does make a difference since the search engine will consider these to be two different websites.

Add Your Website to Google Search Console

Google Search Console is basically a set of tools that Google offers in order to give website owners a chance to see how the search engine perceives their content. It will give you data and reports to this effect. This way, you can figure out what is working on your website and what is not.

Optimizing Blog Posts

You will need to keep up with SEO in an ongoing manner if you want to see the best results. You will need to optimize titles and descriptions, as well as do the best possible keyword research. You should do this so that you can see which words users are entering into Google and other search engines in order to find content, and make sure to use these words and prices judiciously on your website.

This a 2023 now and things a constantly moving. Here is more tips for optimization!

Mobile-First Indexing: Responsive Design is a Must

Mobile-first indexing is now the norm for search engines, prioritizing mobile versions of websites for indexing and ranking. Ensure your WordPress website is responsive, offering a seamless experience across various devices. Use Google’s Mobile-Friendly Test to verify your site’s mobile compatibility.

Core Web Vitals: Prioritize User Experience

User experience (UX) is a significant ranking factor. Core Web Vitals, which focus on loading performance, interactivity, and visual stability, play a pivotal role in determining your site’s UX. Optimize your website’s performance by minimizing server response time, optimizing images, and utilizing browser caching.

Page Speed Optimization: Fast Loading Equals Happy Users

Page speed directly influences user satisfaction and search rankings. Compress images, reduce server response time, leverage browser caching, and minimize the use of render-blocking JavaScript and CSS. Utilize tools like Google PageSpeed Insights and GTmetrix to analyze and enhance your site’s speed.

Keyword Research: Target Intent, not Just Keywords

Keyword research remains fundamental, but it’s evolved beyond mere keywords. Focus on understanding user intent and tailoring your content to provide relevant solutions. Incorporate long-tail keywords and utilize tools like Google Keyword Planner. So before you put something on your website, think about keywords.

Content Quality: Depth, Relevance, and Authority

High-quality, relevant content is at the heart of successful SEO. Craft in-depth articles that thoroughly address topics, backed by credible sources. Implement proper headings, subheadings, and bullet points for readability. Incorporate multimedia elements like images and videos to enhance engagement.

Internal Linking: Enhance Navigation and Authority

Strategic internal linking improves user navigation and spreads authority across your website. Incorporate relevant anchor texts and link to other relevant pages within your site. This helps search engines understand your content’s hierarchy and relevance.

Regular Content Updates: Freshness Matters

Regularly update your content to reflect current information and trends. Google rewards fresh content, making it an essential part of your ongoing SEO strategy.


As you can see, there are many things that you can do to optimize a WordPress entry for SEO. If you do all of the above, you are much more likely to achieve a higher ranking in search engines.